Marshall Brain's Blog

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Buy Here

If you have ever been used car shopping, you have seen signs like this all over the used car lot:



"LOOK! BUY HERE, PAY HERE!" It is treated like a remarkable revolution in buying. What is so amazing about that? When I go to the grocery store, I buy my groceries and I pay for them... at the grocery store. When I go to McDonald's, I buy my hamburger and pay for it... at McDonald's. Can you think of a single thing you purchase in your normal life that does not work on the "Buy here, pay here" principle?