Friday, June 24, 2005
New idea - a very new way to pay the rent
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Dude, Where's My Digital Car?
From the article:
Dude, Where's My Digital Car?
From the article:
- After graduating from college this spring, Kim Hyun Wook of Seoul had been expecting to launch into a career as an engineer. Instead, he has joined the ranks of professional race car drivers -- though he never has to leave home to hit the track. Advertisement
Every morning, Kim logs on to his computer using the screen name of Sarang (Korean for 'love') and races against rivals in an online game called Kart Rider for at least eight hours. For his cyber-driving, he gets paid real money by a local clothing company, which in turn emblazons its brand name on the virtual driver of a virtual car. 'I feel like a star,' says Kim, 21. 'My fans send me gifts, and I have a sponsor supporting my life.'
Sound wacky? Not to the millions of Koreans who play Kart Rider and other games like it. And certainly not to Nexon Corp., the game's creator. Nexon has built a booming business selling avatars -- digital representations of players online -- and virtual accessories such as cars and goggles. The company chalked up revenues of $110 million last year, some 85% of it from selling such digital doodads. This year, Nexon expects sales of $250 million. 'The avatar market is prospering in Korea,' declares Min Yong Jae, chief marketing officer.
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Check this out when you have time :-)
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