Marshall Brain's Blog

How would reducing gas consumption by 3% over a month have an impact on the long term gas prices? Sure, this month's total revenue would suffer for the oil companies, but next months would be as normal or even more because in my mind most people would wait until the last day of the month to do this and then burn twice as much fuel on the first day of the next month making up for all the things they missed.

This type of thinking has to be implemented by increasing total fuel efficiency over the entire life-span of a vehicle versus over a subjective month. By reducing fuel consumption due to innefficiency, the savings are applied automatically and you don't have to worry about people peforming 'feast or famine' behavoir.

I suppose as fuel prices increase, people will automatically start practicing this behavoir because they need ways to mitigate the price of the fuel. Of course, when you really think about it, a increase of $.20 a liter (here in Canada) isn't that big of a deal...
 

I don't want gas prices to go down. These high oil prices are fueling my retirement income, so go ahead, buy that SUV you always wanted, meanwhile I'll be riding my scooter in Maui.
 

You could try to convince the entire country to observe the sabbath like Orthodox Jews do and not drive every Saturday. Although, somehow, I don't think that would be too easy.