Friday, May 27, 2005

Fun fact - beverages

[See previous]

This is from "Revenge of the beer geeks",, by Julie Johnson Bradford:If the "alcohol beverage market" is $48 billion, and there are roughly 100 million households in the United States, that means that each household is spending $480/year on alcoholic beverages.

That gets you wondering, "what about other drinks?" According to this article: "the nonalcoholic beverage industry... posts about $100 billion in annual sales." That's about $1,000 per household. Also: "More than 10 billion cases of carbonated soft drinks were sold in 2004, generating $66 billion in revenue. The market has grown more diverse, with juices, bottled water and sports, health and energy drinks grabbing a larger share." Energy drinks (like Red Bull) -- just energy drinks -- makes up about $2 billion of the market. According to this article, Milk accounts for about $11 billion.

So, overall, on alcholic and non-alcoholic beverages, the average household in the U.S. spends about $1,500 per year.

What about gasoline, that other essential-to-life beverage in America? According to this article, "Americans guzzle 65 billion gallons of fuel a year." That's 650 gallons per year per household, which is a little lower than I would have expected. At $2 per gallon, that's $1,300 per year on gasoline per household. So we are spending more per year on beverages than we spend per year on gasoline, on average. That is a pretty interesting statistic.

What it also means is that if you could ride a bike and drink rainwater, your family could save nearly $3,000 per year!

650 gal/yr per household seems way too low. If the number in the article includes industry, then you'd think that your calculation would seem way to high, but it's not. Something must be wrong with the figures.

I think a more realistic figure would be about double that number, maybe 1000 gal/yr.
lets see, i use ~10 gallons of gas per week *52 weeks = 520 gallons. thats 520 gallons a year just for me and i drive less than the average 12k miles per year. I drive a 1999 Red 5-speed manual v6 mustang ~20mpg... man what a waste of money :(
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